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In 2002, A+A was invited by Boudin Bakery to conceive an attraction at Fisherman’s Wharf. This unique 25,000 sf wholesale flagship includes a demonstration sourdough bakery, a bakery tour and museum, a market hall and a cafe. Opened in May, 2005, A+A collaborated with EHDD Architects on the building design through development.
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A+A developed the initial vision and concepts for all aspects of the experience, including a market hall featuring local ethnic food specialties, a demonstration bakery with a tour chronicling the story of sourdough and the early history of San Francisco, and a flagship cafe. The scope included story concepts and brand strategy, as well as preliminary concepts for site planning, merchandising, food service, bakery layout, tour and exhibits, interior architecture and signage.
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The project was awarded the 2006 TEA Award for Outstanding Achievement:
Brand Retail Experience.
Strategy Thru Design Devt.
Ancona + Associates
Prime Architect
EHDD Architects
Chuck Davis
Lighting Consultant
Auerbach & Glasow
Larry French
Food Service Interiors
Engstrom Design