In 2002, A+A was invited by Boudin Bakery to conceive an attraction at Fisherman’s Wharf. This unique 25,000 sf wholesale flagship includes a demonstration sourdough bakery, a bakery tour and museum, a market hall and a cafe. Opened in May, 2005, A+A collaborated with EHDD Architects on the building design through development.

A+A developed the initial vision and concepts for all aspects of the experience, including a market hall featuring local ethnic food specialties, a demonstration bakery with a tour chronicling the story of sourdough and the early history of San Francisco, and a flagship cafe. The scope included story concepts and brand strategy, as well as preliminary concepts for site planning, merchandising, food service, bakery layout, tour and exhibits, interior architecture and signage.

The project was awarded the 2006 TEA Award for Outstanding Achievement:
Brand Retail Experience.

Strategy Thru Design Devt.

Ancona + Associates

Prime Architect

EHDD Architects
Chuck Davis

Lighting Consultant

Auerbach & Glasow
Larry French

Food Service Interiors

Engstrom Design