A+A has been consulting with the adidas Future group on a wide range of strategic visioning projects since 2007. adidas Future imagines and shapes the future of the brand three to ten years ahead, driving innovation across new technologies, materials, products, experiences, business models and manufacturing systems. A+A has supported this team in the formation of innovation stories from early ideas to fully formed concepts, products and experiences.


As an external consultant with a unique perspective on the group over time, A+A creates visualizations that support leadership in both imagining the future, and reflecting on the past. By looking at the past, A+A helps them reinvent processes for driving innovation into the future.

Click on next project for a glimpse into some of the early work that we are able to share.