Universal set out a simple challenge. Design an experience about Dr. Seuss and noise. The Noisarium was to be the landing pad for the Cat in the Hat ride in Seuss Landing at the Islands of Adventure Theme Park. After emerging from a forest of Seussian palms, the focal event was an interactive orchestra set in a village square, inviting visitors to join a jam session.
Surrounding the square, a series of mysterious rooms invited visitors to explore a warren of whacky interactive sound chambers—Weather or Not, the Talking Closet, the Bubble Room. A+A invited a wide range of talent to join this team, from an art director/composer of public television to Hollywood special effects experts.