Showplace Concept

In 1984, the Dallas Cowboys approached architects Cambridge Seven Associates to develop an experience to celebrate America’s team. Tom Ancona, on staff at C7A, collaborated with architects to generate first a series of interactive exhibit concepts, and second, a building concept that was inspired by the major exhibit events.

The hybrid result of a truly multi-disciplinary and seamless collaboration was a plan of open fields, theatres and decks that together suggested a 100-yard building rising up from the landscape. Though never completed, many of these interactive concepts found life several years later in the NFL Experience at the Super Bowl.