In 1985 Tom Ancona moved west to take a position as Director of Design at the proposed Technology Center of Silicon Valley, later to be known as The Tech Museum of Innovation, which opened 13 years later. The museum was established by industry leaders to recognize both the emerging history of Silicon Valley, and more importantly to inspire the next generation of leaders in science and technology. The first master plan vision was developed during this time (though many others followed) in collaboration with potential donors, among them Steve Wozniak, who riffed on the challenge to describe a journey thru an Apple II computer, with each visitor donning a “0” or “1” hat.