Best known for MAP, the leading computer adaptive K-12 assessment, A+A has consulted across this non-profit organization to comprehensively rethink how they engage with educators. After completing the experience strategy phase, A+A designed new identities for the master brand and product line, and established communication design guidelines for all marketing and sales collateral.

The experience strategy (excerpts above) process engaged stakeholders across this non-profit business, helping them to evolve and sharpen their message, better organize and simplify their product line, strategize the brand hierarchy, and envision the next generation of experiences for their distinctive customer segments.

The assignment extended across brand communication, sales presentations, a refreshed web presence, to brand guidelines that are transforming the product experience.


Adam Simpson