A truly global statement, Niketown London is retail theater on a grand scale. Opened in 1999, this store at the heart of Oxford Circus boldly introduced Nike’s distinctive sport categories to the European consumer.

At the center of Niketown London, a three story multimedia pavilion is dedicated to The Joy of Play, celebrating athletes around the world, at all levels of play—inspiring all to get out and play.

Nike Retail Design

Global Creative Director
Tomas Ancona