Niketown Honolulu was the first, of seven flagship stores completed under the direction of Tom Ancona as Global Creative Director of Nike Retail from 1997-99.

Every Niketown had a theme that was inspired by the local sport culture. Typically this theme was introduced as part of a transitional zone that used a mix of media, sculpture, light and architecture to decompress visitors from the urban landscape and immerse them in the Nike brand experience. Niketown Honolulu used the triathlon—referencing the Iron Man World Championship—as inspiration, synthesizing stories of athletes, technology, and nature.

The Niketown agenda was to establish the tone and visual language of Nike’s sport categories. A series of distinct sport pavilions feature Nike product, complemented by informative displays and merchandise presentations that educate the consumer about product technology, and the athletes that are engaged in the design process. Over one hundred stories were developed and presented in a bold and colorful graphic language.

Nike Retail Design

Global Creative Director
Tomas Ancona