The Toronto and Melbourne Nike Stores were prototypes for a tier 2 city concept. Intended to capture the Niketown spirit on a more limited budget, they were regional flagships that announced the arrival of Nike in a new market.
The unique composition of prototypical parts in combination with featured regional sports and athlete stories allowed each store to establish its own identity and celebrate the local sport culture.
The two level plans featured discreet vertical penetrations with dimensional graphics that connected the levels and communicated the leading athlete stories.
Pavilion architecture, footwear walls, benches, banner graphics, illuminated architecture and interactives were refined as standardized components that related to the visual language of each sport category.
Nike Retail Design
Global Creative Director