![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_RunPav_2200_72.jpg)
The Toronto and Melbourne Nike Stores were prototypes for a tier 2 city concept. Intended to capture the Niketown spirit on a more limited budget, they were regional flagships that announced the arrival of Nike in a new market.
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_hockey_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_MENS_TRN_72.jpg)
The unique composition of prototypical parts in combination with featured regional sports and athlete stories allowed each store to establish its own identity and celebrate the local sport culture.
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_Wall2_2200_72.jpg)
The two level plans featured discreet vertical penetrations with dimensional graphics that connected the levels and communicated the leading athlete stories.
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_BB3_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_BB2_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_golf_72.jpg)
Pavilion architecture, footwear walls, benches, banner graphics, illuminated architecture and interactives were refined as standardized components that related to the visual language of each sport category.
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_wmsrun_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_wms_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_interact_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_bishop_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_ACG_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Toronto_KIDS_2200_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Store_Bags_WHT_2_72.jpg)
![](https://ancona-a.com/wp-content/uploads/Nike_Store_Graphics_2200.jpg)
Nike Retail Design
Global Creative Director
Tomas Ancona