Voted the leading European omni-channel retailer, and the UK’s favorite department store with over forty stores, JL needed a comprehensive experience strategy that would set the agenda for technology investment. A+A consulted across retail operations, IT and marketing to establish a vision for the customer and “partner” experience. A+A put forth a technology solution framework and content strategy that provided the business with the tools to launch a prioritization process intended to guide experiential investments over the next five years.

Out of many ideas presented, putting mobile devices in the hands of JL Partners rose to the top of the list, so that staff would have as much information about products and their availability as the customers who came in the door with their own devices. Within months of the completion of the project, JL began in-store testing, followed directly by a £4 million investment in the program.