Elemica was established as a consortium of the world’s leading process manufacturers to build a digital network that would connect trading partners across the supply chain. In 2015 the founding companies launched Elemica as an independent equity funded business. A+A, and associate RLD, were introduced to Elemica by the equity partner, Thomo Bravo. After a deep immersion in this rapidly evolving business, and the industry, A+A introduced a concise story (above) and product brand architecture (below).

Enhanced by a rebrand (by others) that followed, sales conversations were immediately elevated from mid-level product pitches to strategic conversations about digital transformation with the c-suite.

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