Marcelo Vieira, an Intel marketing executive, came to A+A with a name, an idea and a bit of equity. A+A gave first form to Azul Mobile, later renamed Tastebud. A+A developed the experience strategy, and designed the first identity and look and feel of this disruptive demand-pricing app. Tastebud is focused on off-campus dining, giving restaurants the ability to attract customers with dynamically generated off-peak pricing. Tastebud is rapidly expanding to the largest campuses across the US.